Content strategy & localization · DACH
Content that ranks.
And is legally sound.
I’m Lukas Thies, and for fifteen years I’ve been shaping German content strategy and copy for German-speaking markets. Whether it’s SaaS, FinTech or iGaming, every sentence gets its final polish. My own workflows take care of research, checks and monitoring, so my time goes into the words your readers see and actually enjoy.
Content delivered for
Jerez de la Frontera · DE · EN · ES
Services
Three ways to work with me
01
Writing
Articles, landing pages, product copy
I write every piece myself, based on real search data. By the time legal sees it, it follows your market’s rules.
from
€380
per article
02
Localization
English to German, rewritten not translated
I rewrite English originals for German, Austrian and Swiss readers, with the right legal framing, local examples and the tone they expect.
from
€0.15
per word, minimum €250
03
Content operations
SEO audit, content audit, build
I look at how your content gets made and where it stalls in Google. Then we build a workflow your team runs alone.
audit from
€1,200
one-off
Where I work
SaaS & digital platforms
FinTech & regulated B2B
iGaming & sports betting
Localization lab
One offer, three versions
Translate a fintech landing page word for word and it misleads German customers and breaks German law. Here you can watch me get the same text ready for the market in two steps, with a reason and a source.
Open your free account in minutes. Free card, and your money is 100% safe with us – protected just like at any bank. Card fee €2 per month from month 13.
Dein Konto, in wenigen Minuten eröffnet. Kostenlose Karte, und dein Geld ist bei uns zu 100 % sicher – geschützt genau wie bei jeder Bank. Ab dem 13. Monat kostet die Karte 2 € im Monat.
Sounds properly German, but still isn’t allowed.
Dein Konto, in wenigen Minuten eröffnet. Kontoführung ohne Grundgebühr. Die Karte ist die ersten zwölf Monate gebührenfrei, danach kostet sie 2 € im Monat. Dein Guthaben ist E-Geld. Es fällt nicht unter die gesetzliche Einlagensicherung.
UWG Anhang Nr. 20 · § 5a Abs. 2 UWG · § 3 Abs. 2 S. 2 ZAG · § 5 Abs. 1 UWG
Built and written by me
My own sites, my own books
On three sites of my own, I try out on real readers what I later recommend to clients. What I learned along the way is now in three books, with a fourth on its way.
All three projects in detail →
My books
Books 1 to 3 of the “Life in Andalusia” series will soon be available as a bundle too. See all books →
About
Hello, I’m Lukas.
I was writing SEO copy for small businesses, software and regulated markets long before anyone asked a machine to do it. Euroweb, four years at Entain in Gibraltar, Jimdo and Game Lounge shaped my craft. Today I run my own publications in German and English from Jerez.
I use AI where it saves time. What readers or regulators get from me still goes through my hands.
15 years
in German-language regulated markets
4 years
inside the Entain Group (bwin)
300+
bylined articles, German and English
DE · EN · ES
native, professional, working
Blog
Notes from the field
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Wicked Wednesday in German: Why iGaming CRM Copy Needs Transcreation, Not Translation
Read →: Wicked Wednesday in German: Why iGaming CRM Copy Needs Transcreation, Not TranslationTranscreation vs translation on a real casino mailing: how Wicked Wednesday became Moneten-Mittwoch, what stays fixed in a regulated promo and how to brief…
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Blog Content Audit: What a Silent German Archive Tells Buyers, Crawlers and AI Answers
Read →: Blog Content Audit: What a Silent German Archive Tells Buyers, Crawlers and AI AnswersA blog content audit for a stalled German archive: what seven silent blogs out of twelve signal to buyers, crawlers and AI answers, and…
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Machine Translation SEO: Why Translated German Pages Stay Invisible in AI Search
Read →: Machine Translation SEO: Why Translated German Pages Stay Invisible in AI SearchMachine translation SEO rarely fails on grammar: translated German pages lose in classic search and get skipped as sources in AI answers. How to…
Where does your content get stuck?
In the brief, in the legal review, in localization or only at the ranking? Then let’s talk for thirty minutes, free and without a sales pitch. You tell me how content gets made at your company, and I’ll tell you honestly whether an audit is worth it or the fix is simpler than you think.
Prefer email? kontakt@lukasthies.com