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  • Transcreation vs translation: title graphic for the iGaming CRM case Wicked Wednesday in German
    Content | iGaming

    Wicked Wednesday in German: Why iGaming CRM Copy Needs Transcreation, Not Translation

    ByLukas Thies 5 October 20265 October 2026

    Transcreation vs translation on a real casino mailing: how Wicked Wednesday became Moneten-Mittwoch, what stays fixed in a regulated promo and how to brief the rebuild.

    Read More Wicked Wednesday in German: Why iGaming CRM Copy Needs Transcreation, Not TranslationContinue

  • Keyword cannibalization on category pages: title graphic for the four-page trap and how to fix it
    Content | iGaming

    Keyword Cannibalization on Category Pages: The Four-Page Trap and How to Fix It

    ByLukas Thies 14 September 20265 October 2026

    Keyword cannibalization on category pages is rarely a writing problem: here is the five-minute test that finds the duplicate URLs and the order of repairs that fixes them.

    Read More Keyword Cannibalization on Category Pages: The Four-Page Trap and How to Fix ItContinue

  • Content operations in iGaming and SaaS: title graphic on why most content operations fail and how to fix them
    iGaming | Content | SaaS

    Content Operations in iGaming and SaaS: Why Most Fail and How to Fix Them

    ByLukas Thies 27 August 20265 October 2026

    Content operations in iGaming and SaaS fail when SEO, editorial and compliance work in isolation. Here is what a working content system does differently.

    Read More Content Operations in iGaming and SaaS: Why Most Fail and How to Fix ThemContinue

Lukas ThiesLukas Thies

German content strategy and localization for SaaS, FinTech and regulated markets. Written in Jerez de la Frontera, for clients across Europe.

Content-Strategie und Lokalisierung für SaaS, FinTech und regulierte Märkte. Geschrieben in Jerez de la Frontera, für Kunden in ganz Europa.

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